TOWN CRAFT
Originally launched in 1927, TOWN CRAFT is one of JC PENNEY’s iconic in-house brands, alongside BIG MAC and PAY-DAY. Drawing inspiration from vintage styles of the ’50s to ’70s, the brand offers updated classics with improved comfort and wearability.
Soft, Silky Texture
Crafted from rayon fabric, this shirt is lightweight, breathable, and moisture-absorbent—ideal for Japan’s hot and humid summer climate. It’s also hand-washable, making it easy to care for at home.
The all-over leopard print is achieved with inkjet printing, allowing for subtle gradients and detailed expression that traditional methods couldn’t replicate. The calm color palette gives the shirt a refined and approachable vibe despite its bold pattern.
Classic Open Collar
The open collar with a small, relaxed design adds a touch of sophistication to your summer outfit.
Featuring oversized buttons and flap pockets on the hem, the shirt is equipped with details typically seen in vintage beach shirts.
Inspired by ’60s Silhouettes
The roomy boxy fit reflects the relaxed style of the 1960s. It offers a laid-back silhouette with just the right amount of volume.
Pair it with long pants for a casual look, or with shorts for a vacation-ready, resort vibe. Versatile styling options let you enjoy this shirt your way.
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