ORDINARY FITS
Launched in 2008 with the concept of “clothes you want to wear for 10 years,” ORDINARY FITS is a Japanese brand. It focuses on simplicity with a strong emphasis on silhouette and sewing. The quality is honed through years of experience at their own factory in Kojima, Okayama, a renowned denim-producing region. Instead of creating disposable fashion, the brand offers clothing that becomes a part of your daily life.
Recreating Vintage Denim
Made from 14oz selvedge denim that can be used year-round. It recreates the natural unevenness of vintage denim and avoids processes like singeing and skewing to retain the authentic vintage feel.
The fabric density is higher than usual, making it resistant to wear and tear even after repeated washing, allowing you to enjoy the aging process.
*Singeing = A process where the surface fibers are burned off with a gas burner.
*Skewing process = A process to counteract the natural shrinkage and distortion of cotton fabric by skewing the fabric in the opposite direction.
Details that Satisfy Vintage Enthusiasts
The front features a button fly with original iron buttons bearing the brand’s logo and small tack buttons.
The back pocket edges are finished with chain stitching instead of the usual single stitching, showcasing a vintage-inspired detail.
Additionally, it comes with an original bandana. Displaying it slightly from the back pocket adds a stylish accent to your outfit.
Rolling up the hem reveals the characteristic “red ear” detail of selvedge denim. This classic look adds a touch of sophistication to your appearance.
The standard silhouette with a slightly relaxed tapering. The higher rise offers a comfortable fit. The gentle tapering makes it versatile for various outfits, resulting in a well-rounded basic piece.
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