PUMA
A world-renowned sports brand headquartered in Herzogenaurach, Germany, founded by Rudolf Dassler in 1948. It manufactures and sells a wide range of products including sports equipment, shoes, sportswear, and fashion items.
NEVERWORN Collection
The NEVERWORN collection is a new interpretation of “dead stock” shoes that have been stored away for decades without being worn. The collection has a look and feel as if they were catalogued and on the shelves decades ago.
Additionally, the packaging prominently displays “The Rudolf Dassler Legacy,” honoring PUMA’s tradition and achievements.
Vintage Appeal
The upper features premium leather with warm tones. The suede used for the form stripes has longer fibers, enhancing the vintage atmosphere with its muted red hue.
Iconic Masterpiece “CLYDE”
The model name “CLYDE” is derived from the nickname of Walt Frazier, a player who played for the NBA’s New York Knicks in the 1970s. These shoes, introduced by PUMA in 1973, were the first-ever signature basketball shoes.
The shoes are affectionately called “CLYDE” due to his playing style of stealing the ball and scoring, reminiscent of the fashion style of the protagonist of the popular movie “BONNIE AND CLYDE” at the time. The “PUMA Clyde” logo is featured on the sides.
A Must-See for Enthusiasts
The tongue features a design tag known as “PUMA with eyes” in the vintage field. In addition, the lower part of the tag is sewn on only one side in order to express the vintage worn-out look.
The discolored adhesive protruding from the sole is reproduced, giving a sense of history as if the shoes were found brand new.
Switch to the iconic fat shoelaces included with the brand to enjoy the nostalgic style reminiscent of the 90s.
Functionality Inspired by Basketball Shoes
Equipped with “FOT (Free Of Tendon)” on the heel. By cutting the heel leather in a circular shape, it enhances flexibility and allows movement of the Achilles tendon without hindrance.
The outsole adopts the durable star pattern developed as a new type of sole for basketball at the time. With its basketball shoe origins, it offers outstanding grip and cushioning.
Celebrate the 50th Anniversary of this Iconic Masterpiece
Enjoy this timeless classic that has been loved by many since its inception in 1973.
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