ORDINARY FITS
Launched in 2008 with the concept of creating clothing you want to wear for the next 10 years, this Japanese brand emphasizes simplicity while being meticulous about silhouette and sewing. Their quality is cultivated over many years at their own factory in Kojima, Okayama, a renowned denim production area. Instead of creating disposable fashion trends, they offer garments that become part of your everyday life.
Recreating Vintage Denim
The material is made from 14oz selvage denim, suitable for year-round wear. By replicating the natural unevenness of vintage denim and avoiding processes like “hair burning” and “skewing,” the finish evokes the charm of the past.
Additionally, by increasing the fabric density, these jeans resist wear and tear, allowing you to enjoy the aging process with repeated washes.
*Hair burning process: A technique where the fuzz on the fabric surface is burned off with a gas burner.
*Skewing process: A technique used to counteract the natural shrinkage of cotton fabric when wet by distorting the fabric in the opposite direction.
Details That Satisfy Vintage Enthusiasts
The front features a button fly with a top button made of iron, bearing the original brand engraving.
The backing of the back pocket has been upgraded from a standard single stitch to a chain stitch, incorporating details found only in vintage denim.
Furthermore, it includes an original bandana that adds a stylish accent when slightly peeked from the back pocket.
When folded, the hem reveals the distinctive “red ear” detail characteristic of selvage denim, giving a classic look and adding a laid-back vibe to your outfit.
Relaxed Fit for a Casual Look
Compared to the standard type, this relaxed silhouette provides more room around the waist and thighs. The higher rise ensures a comfortable fit. The slight taper makes it versatile for various outfits, resulting in a practical and stylish basic piece.
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