PRAS
A new shoe brand produced in Kurume, where the long-established Japanese shoe manufacturer “MOONSTAR” is located. They aim to create products that meet the brand’s unique quality and the expectations of the world, leveraging the characteristics of Okayama and Kurume.
“Kojima Canvas”
They adopt “Kojima canvas,” produced in Kurashiki City, Okayama Prefecture, for the upper. This material is the brand’s original developed by adjusting the thread, twist, and warp yarn composition to create the right ounce for sneakers.
It retains cotton husks and a moderate unevenness, showcasing the natural texture of cotton. Durable and breathable, it develops a deep expression over time as it is worn.
Attention to Durability in Manufacturing
They use the “vulcanization method,” which allows shoes to be used for a long time. This method involves sandwiching rubber between the upper and sole of the sneaker, then hardening the rubber under high temperature and pressure to bond the sneaker. This process ensures a flexible and peel-resistant integration of canvas fabric and rubber.
Additionally, to reinforce the boundary between the body and sole, a rubber tape is wrapped around, providing strong durability against lateral and diagonal movements.
* If white powder (bloom phenomenon) appears on the surface of the rubber, it may be due to the rubber aging prevention agent used in the rubber manufacturing process. There is no problem with the product, so wipe it off with a soft cloth using commercially available water-based rubber wax or silicone resin shoe polish.
The toe cap design is inspired by seashells, adding an eye-catching iconic detail to the simple look.
Consideration for Japanese Foot Characteristics
They use Japanese-made lasts with a slightly slim and sleek design. The simple form blends well with both men’s and women’s styles, making them a companion you’ll want to wear every day.
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